The New Trend In The Commercial Filmmaking World

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It's time we talk about the new trend in the commercial Filmmaking world.
We’ve all seen these type of wide-angle, close-up, fast-moving shots (often achieved with a Probe lens) pretty much everywhere, and in this video, we’re going to talk about why everyone loves them so much and we’re also going to break down our latest commercial where we created similar shots and implemented a similar mindset/approach to the entire ad.


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00:00-00:35 - The new trend
00:35-01:15 - final Artlist ad
01:15-02:12 - The opening shot
02:12-03:55 - Macro close-up
03:55-06:51 - Climax - floating in space
06:51 - Conclusion
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