Brand Strategy Step 2: What You Need To Know Before You Start

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What are biases that you need to know before doing strategy? Should you care about the Slack or Zara logos look like? What are some books that you should read? How do you engage in deeper levels of conversation?


This video is from one of our Pro Calls where Chris explains to Dimitris Lazarou, Design Director at Symbolon Branding, what you should learn before you decide to do brand strategy in order to ask better questions and pull out the right answers you need. Chris also shares the books he recommends reading and biases to become aware of.

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Essential Reading for Creative Professionals: Vol. 1

Types Of Cognitive Biases You Need To Be Aware Of As A Researcher

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2:03 - Recommended reading
2:20 - What you should familiarize yourself with before doing strategy
4:51 - The different types of biases

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Host: Chris Do
Content Director: Matthew Encina
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia
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